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Search Sanity

AdSubtract’s Search Sanity restores relevance to search engine results. The search model "in vogue" today threatens to undermine the credibility of search results. Paid search listings are routinely displayed more prominently than natural, relevant search results. In the "good old days" of the Internet, search engines competed by displaying the most pertinent information the quickest. Now, relevance takes a back seat to paid or "sponsored" listings. With AdSubtract's Search Sanity feature, Web users have the ability to filter and cleanse their searches while using the most popular search engines.

The Search for Relevance

Most popular search engines now display paid search listings more prominently than regular search results, the result being that the natural results are diminished. When you search for something, do you want to see the highest paying advertiser's results, or the most relevant results and Web sites?

Questionable Results

Have you ever searched for something like "red shoelaces" and seen results such as "Click here for books about red shoelaces?" Or "Click here for red shoelaces on (auction site)?" Or search for "Battery charging" and seen "Click here for the best prices on battery charging?" A handful of powerful advertisers seem to have been granted extremely wide search territories by the search engines. These big advertisers seem able to have their ads displayed in search results, pretty much where they want, whether they have something related to what you are searching for, or not.

Paid Search is Increasing

It’s no secret. Search engine based advertising now accounts for 35% of all online advertising revenue, the largest percentage for any ad format. This figure is up from 15% in 2002, according to an Interactive Advertising Bureau and PricewaterhouseCoopers report. Paid search contributed $2.4 billion to the $7 billion online ad industry in 2003. This number is expected to rise in 2004 and beyond.

Search Sanity is Free

The new version of AdSubtract PRO allows Web users to freely and easily block sponsored search ads with its exclusive, patent-pending Search Sanity™ feature. Previous free trial versions of AdSubtract PRO did not offer continuous blocking of search ads beyond the allotted trial period. However, now with new and improved Search Sanity feature, AdSubtract PRO users may freely block sponsored search ads indefinitely, restoring relevance and purity to their search results. Even after the free trial period of AdSubtract PRO expires, Search Sanity will keep working to remove ads from your search results.