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Viking Components Ships AdSubtract to Enhance Wireless Connectivity

AdSubtract bundled with Viking Cellular Modem to improve wireless Internet performance

BRAINTREE, MA. January 16, 2001 - InterMute, Inc., developer of award winning AdSubtract™ web-preference software, today announced that Viking Components, Inc., one of the world's largest and fastest-growing manufacturers of upgrade component technology, has chosen to bundle AdSubtract with Viking's 56K Cellular and Phoneline Ready PC Card Modem. The integration of AdSubtract boosts Viking's wireless Internet performance by blocking unwanted banner ads and Internet cookies that can significantly slow down web browsing speed. In addition, AdSubtract protects user privacy by blocking profiling cookies, which are small text files written to a user's computer - often without the user's knowledge or permission - and used to create online user profiles.

Using the Viking PC Card Modem, laptop users can connect to the Internet through today's most popular Nokia® (NYSE: NOK) and Motorola® (NYSE: MOT) cellular phone handsets, allowing mobile users to perform traditional modem functions such as accessing web-based e-mail, checking news and stock reports, and surfing the Web, from anywhere.

"Our 56K Cellular and Phoneline Ready Modem allows laptop users to access the Internet without the need for a phone line. By integrating AdSubtract with our wireless cellular modem, Viking customers will enhance their web experience, utilizing bandwidth that was previously occupied by banner ads," said Rick Crowe, product manager, Viking Components Inc. "Our cellular modem with AdSubtract enables professional mobile users to block ad distractions to better concentrate on productive Internet browsing from just about anywhere, even the car or the airport."

"We are thrilled that Viking Components has joined our growing list of partners. Viking is seriously committed to improving their customer's web experience and quickly realized the value AdSubtract provides," said Ed English, president and CEO of InterMute. "The combination of Viking's PC Card Modem with AdSubtract is a powerful tool that provides faster, more productive and private web surfing for more efficient wireless connectivity."

The Viking 56K Cellular and Phoneline Ready PC Card Modem (Motorola handset compatible part number: RFM56KPCMOT, Nokia handset compatible part number: RFM56KPCNOK) is now shipping with AdSubtract through resellers and retailers nationwide at a manufacturer's suggested retail price of $179.99.

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.

About Viking Components

Viking Components Inc. is best known for its leadership position in the computer memory, flash and communication product marketplaces. Viking offers more than 2,000 products to leading OEM, VAR and retail businesses and markets its products through a broad network of worldwide distributors and reseller chains. Viking products include SDRAM, SRAM, DDR, Rambus, and EDO memory modules; CompactFlash™, SmartMedia™ and PC Cards; IntelliFlash™ USB Flash Memory Reader, IntelliFlash™ USB Memory Stick™ Reader; and PC Card modems.

Viking, one of three CMTL(sm) Gold Certified Memory Manufacturers, has ISO registered facilities in its Rancho Santa Margarita, California headquarters (ISO 9001) and its European facility based in Dublin, Ireland (ISO 9002). For more information about Viking Components, please call (800) 338.2361 in the U.S., +353.1466.0090 in Europe, +65.235.8832 in Singapore, or visit the Viking Web site at: www.vikingcomponents.com.

 

 
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