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InterMute's AdSubtract Goes Global

Industry's Top Internet Ad Blocking and Privacy Software Now Available In Japanese, German, French, Spanish and Italian

BRAINTREE, MA. February 11, 2002 - InterMute, Inc., developer of award winning AdSubtract™ web-preference software, today announced the availability of a new Japanese version, and German, French, Spanish and Italian language versions of the Company's flagship product, AdSubtract PRO. Through AdSubtract, the world's most popular Internet ad blocking and privacy management software, users can greatly reduce screen clutter and boost their Internet performance by blocking unwanted ads and Internet cookies that can significantly slow down Web browsing.

InterMute's Japanese version, which is the first boxed retail product from InterMute, launches AdSubtract into the Asian market and will be sold under the name InterMute PRO through InterMute's Japanese distributor partner, Village Center. German, French Spanish and Italian versions of AdSubtract PRO will be available in February through InterMute's website (www.adsubtract.com.)

The publication of AdSubtract PRO in several languages demonstrates InterMute's commitment to expanding the success it has realized in North America and its determination to have AdSubtract recognized as the worldwide standard for easy-to-use and affordable Internet ad blocking. Even with the growth of broadband use in the Asian and European markets, bandwidth draining Internet advertisements, such as Pop-ups, skyscraper banner ads and FLASH ads, continue to negatively affect Web performance and productivity.

"Ad blocking software is not a US phenomena. Internet advertisements are annoying Web users wherever there is an Internet connection and the demand for our product from Europe and Asia has been increasing. These new versions of AdSubtract will soon demonstrate that AdSubtract has taken the worldwide leadership position in the Web-preference space," said Ed English, CEO, InterMute. "Major equipment manufacturers that bundle AdSubtract have been asking for multi-language support and now our AdSubtract software can be enjoyed by a much larger population of web users."

English continued: "Many international customers are concerned about slow bandwidth and per minute phone charges while connected to the web. With native language versions of AdSubtract, our international customers will enjoy significant time savings, as well as an easy-to-use solution for users who are frustrated with the ad saturation being forced on them as they try to surf the Internet productively. AdSubtract PRO will also help overseas users to protect their privacy, with simple yet powerful controls to stop web cookies that track them on the Internet."

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.

 

 
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