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Davida Dinerman/Laura Ackerman
Schwartz Communications
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InterMute's AdSubtract Goes
Global
Industry's Top Internet Ad Blocking
and Privacy Software Now Available In Japanese,
German, French, Spanish and Italian
BRAINTREE, MA. February 11, 2002 - InterMute, Inc.,
developer of award winning AdSubtract™ web-preference
software, today announced the availability of a new
Japanese version, and German, French, Spanish and
Italian language versions of the Company's flagship
product, AdSubtract PRO. Through AdSubtract, the
world's most popular Internet ad blocking and privacy
management software, users can greatly reduce screen
clutter and boost their Internet performance by blocking
unwanted ads and Internet cookies that can significantly
slow down Web browsing.
InterMute's Japanese version, which is the first
boxed retail product from InterMute, launches AdSubtract
into the Asian market and will be sold under the
name InterMute PRO through InterMute's Japanese distributor
partner, Village Center. German, French Spanish and
Italian versions of AdSubtract PRO will be available
in February through InterMute's website (www.adsubtract.com.)
The publication of AdSubtract PRO in several languages
demonstrates InterMute's commitment to expanding
the success it has realized in North America and
its determination to have AdSubtract recognized as
the worldwide standard for easy-to-use and affordable
Internet ad blocking. Even with the growth of broadband
use in the Asian and European markets, bandwidth
draining Internet advertisements, such as Pop-ups,
skyscraper banner ads and FLASH ads, continue to
negatively affect Web performance and productivity.
"Ad blocking software is not a US phenomena. Internet
advertisements are annoying Web users wherever there
is an Internet connection and the demand for our
product from Europe and Asia has been increasing.
These new versions of AdSubtract will soon demonstrate
that AdSubtract has taken the worldwide leadership
position in the Web-preference space," said Ed English,
CEO, InterMute. "Major equipment manufacturers that
bundle AdSubtract have been asking for multi-language
support and now our AdSubtract software can be enjoyed
by a much larger population of web users."
English continued: "Many international customers
are concerned about slow bandwidth and per minute
phone charges while connected to the web. With native
language versions of AdSubtract, our international
customers will enjoy significant time savings, as
well as an easy-to-use solution for users who are
frustrated with the ad saturation being forced on
them as they try to surf the Internet productively.
AdSubtract PRO will also help overseas users to protect
their privacy, with simple yet powerful controls
to stop web cookies that track them on the Internet."
About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web
more productive, pleasant, and private. Based in Braintree, Massachusetts,
InterMute's software 'Subtracts the Ads' and protects online privacy. For
further information, visit the InterMute web site at www.intermute.com.
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