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InterMute's AdSubtract Thwarts
25 Billionth Internet Ad
Search Sanity Feature Makes Award-Winning Internet
Filtering Software More Popular Than Ever
BRAINTREE, Mass. - Feb. 23, 2004 - InterMute, Inc.
today announced that it has blocked over 25 billion
Internet ads with its best selling Internet ad blocking
software, AdSubtract. AdSubtract continues to free
up bandwidth and improve the overall Internet experience
for both consumer and corporate users. The most recent
version, AdSubtract PRO 3, includes Search Sanity(TM),
which enables users to also block paid or sponsored
Search Engine results, the fastest growing segment
of the online advertising industry.
In addition, according to the NPD Group, a company
that tracks and reports retail software sales, AdSubtract
was the best selling ad-blocking software for 2003.
InterMute has been enabling users to block billions
of unwanted Internet ads since 1999.
"We're extremely proud to surpass yet another milestone
of 25 billion ads blocked, as we continue to provide
Internet users with a choice for a distraction-free
Web," said Ed English, CEO, InterMute. "AdSubtract
delivers the most powerful and innovative solution
available for blocking Internet banner ads, Pop-Ups,
multimedia ads and other Web annoyances. The sheer
numbers indicate that consumers and businesses are
continuing to turn to InterMute for an untainted,
faster Internet experience."
Interactive advertisers continue to find new ways
to clog bandwidth and clutter screens of the average
Internet user. The Interactive Advertising Bureau
recently announced that 2003 was capped off by a
20% increase vs. the year before in third quarter
of 2003, registering the highest total of interactive
advertising revenues ($1.745 billion) reported since
Q3 2001 ($1.773 billion). The nonstop barrage of
Internet ads is accelerating and InterMute continues
to offer relief to weary Internet users.
AdSubtract is easier than ever to use with simple
navigation, user-friendly interface and more options.
Users surf the Web faster by preventing bloated ad
downloads, enabling Web pages to load faster. Users
can choose to activate features such as "intelligent
blocking" to enable InterMute's SmartPOP technology
or "aggressive blocking" to prevent any Pop-Ups from
appearing.
InterMute's other products include SpamSubtract,
PopSubtract and SpySubtract to provide users with
an overall cleaner, faster and safer Internet experience.
Availability
AdSubtract PRO 3 may be purchased for an MSRP of
$29.95 at major retail outlets or at www.intermute.com,
where users can also download a free 30 day trial.
Site licensing and OEM distribution is available.
AdSubtract PRO supports Windows XP/2000/Me/98 SE
and requires Internet Explorer.
About InterMute
Founded in 1999, InterMute, Inc. is a leading provider
of Internet filtering software. Based in Braintree,
Massachusetts, InterMute's 'Subtract' line of products
is designed to restore simplicity, productivity and
privacy to the Internet.
For further information, visit www.intermute.com.
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