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Michael Sweeny Public Relations Director michael_sweeny@trendmicro.com Tel: +1 (408) 863-6384 Fax: +1 (408) 863-6525

Davida Dinerman/Laura Ackerman Schwartz Communications (781) 684-0770

AdSubtract PRO Delivers Internet Privacy and Personalization

Enhanced Online Privacy Software Lets Users Create the Web they Want to Surf

BRAINTREE, MA. March 22, 2000 - InterMute, Inc., developer of Internet Privacy software, today announced the availability of AdSubtract PRO to protect online privacy and block unwanted content for business and consumer Web users. AdSubtract PRO software makes the web a cleaner, faster and more productive resource, by blocking unwanted web junk from the browser.

Internet users are constantly bombarded with interruptions from advertisements, surveys and other unwanted annoyances while surfing the web. AdSubtract PRO combines the best aspects of online privacy, choice, and speed. With PRO, web users can easily block unwanted web elements and surf the Internet the way they want - with or without banner ads, cookies, pop-ups, and other web clutter. Pop-ups especially waste users' time by forcing them to take action to make them go away. PRO also includes advanced cookie management and highlights known ad-server and profiling cookies for deletion.

"AdSubtract provides me with an innovative, easy-to-use tool for protecting my information online and blocking content that I find more annoying than useful," said Paul Jenkins, a network analyst and AdSubtract user. "For the first time, I can choose how I see the web by configuring my settings with just the information I want to receive - I no longer have to wait for downloads of advertisements that aren't even relevant to me. In addition, I now know who is requesting my personal information and can choose to block those sites that I don't want privy to such details."

Web browsers fail to give Internet users viable options to protect against online profiling and unauthorized use of personal information. Browsers can disable cookies wholesale, but this option is not sensitive to sites where a user wishes their preferences to be recognized. Browsers also can require a user's permission each time a site wishes to use a cookie, but cookies are so prevalent that these warnings become burdensome and tedious after just a few minutes. With AdSubtract, users can pick and choose which sites may use cookies to record preferences, and rebuff all others, automatically.

Businesses also use AdSubtract software to protect corporate privacy and increase worker productivity. Providing Internet connections to employees is expensive, and the business purpose for providing web access is contrary to the intent of pop-up and banner ads - i.e. to interrupt and distract web users from their intended use of the web. With AdSubtract PRO, employers keep attention focused and reduce the risk of their employees being catalogued and 'profiled' as to what they do and where they go on the Internet. Companies also benefit from the increased network bandwidth that results from blocking advertisements that hog expensive T1, T3 or DSL connections. Employees utilize the Internet better, faster and easier with AdSubtract PRO, while companies maximize both human and network bandwidth, and improve corporate Internet privacy.

"AdSubtract PRO expands our core competencies to further protect both consumers and businesses online, as well as increase their Internet enjoyment," stated Ed English, InterMute's President. "We provide a valuable service by blocking ads and graphics that users don't want to see anyway. Television viewers often channel-surf when ads start. With AdSubtract PRO unwanted ads, animations and other bothersome items are no longer a distraction, and time spent on the Internet is more productive, pleasant and personalized."

AdSubtract PRO features include:

• Ease of Use - easy, automatic browser configuration.
• Online Privacy - blocks cookies, Java, JavaScript and referrer strings.
• Clutter Cleanup - blocks ads, pop-up windows, background music/images.
• Cookie Management - users can manage and delete cookies already on their computers.
• Simplicity - freezes animated graphics to simplify a users' screen.
• Choice - customized filtering for unlimited number of sites, to allow or block cookies, etc.
• Personalization - users can create a custom ad database, to quickly block new ads or other unwanted images, such as distracting logos.

Availability and Pricing
AdSubtract PRO is available immediately for download at www.adsubtract.com. Pricing is $29.95 per user, with multiple user discounts available.

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.