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Press Contacts:

Michael Sweeny Public Relations Director michael_sweeny@trendmicro.com Tel: +1 (408) 863-6384 Fax: +1 (408) 863-6525

Davida Dinerman/Laura Ackerman Schwartz Communications (781) 684-0770

InterMute De-Cloaks Online Privacy Perils with
AdSubtract Cookie Edition

Unveils Latest Defensive Weapon for Protecting Online Privacy

BRAINTREE, MA. August 1st, 2000 - Charging forward in its ongoing battle to protect online privacy, InterMute, Inc., developer of AdSubtract™ web-preference software, today announced the availability of AdSubtract Cookie Edition (CE). Cookies are small files containing unique numeric identifiers, that are routinely deployed by web servers to `remember' Internet users' preferences, web surfing history, buying habits and other personal data, usually without users' knowledge or consent. AdSubtract CE gives web users the power to automatically rebuff unwanted cookies and to review and manage the many cookies already stored on their computers. Thus empowered, users can dictate which web sites are permitted to use cookies to recognize them. AdSubtract CE is available immediately for free download and two-week trial at www.adsubtract.com.

AdSubtract CE significantly extends the functionality provided by traditional cookie- management utilities, which limit themselves to blocking or deleting cookies. With CE, users can actually hear cookies being blocked by enabling optional sound effects, audibly exposing the otherwise stealth-silent act of cookies being stored on a users' computer. In addition, AdSubtract CE highlights preexisting ad-server/online profiling cookies in RED, facilitating the selective search-and-destroy of unwanted cookies. With AdSubtract CE, users control who receives their information, or more importantly, who does not.

In addition, AdSubtract CE increases web productivity by blocking ad banners, thus eliminating distracting clutter and transforming sluggish web browsing into web surfing, with faster page loads, minus the ads. "With InterMute's current AdSubtract products, I have been able to easily block all the annoying, long-loading banner advertisements found on major, well-funded sites, and simply get to the heart of the information I am seeking," said Marianne Jelly, an AdSubtract user and business professional from Connecticut. "I would definitely recommend AdSubtract to anyone who cares about speeding up their work-related research and general access to web sites and I am excited for the additional features and privacy control that AdSubtract CE will provide for users."

Availability and Pricing
The latest addition to InterMute's award-winning AdSubtract product line, AdSubtract CE, is available immediately for download and 14-day trial at www.adsubtract.com. Users who choose to purchase the product for ongoing cookie and ad control may do so for just $14.95.

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.