InterMute - Pop-Up Ads muted with InterMute's PopSubtract

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Pop-Up Ads muted with InterMute's PopSubtract

InterMute Adds PopSubtract to its Line of Internet-Filtering Software Products; Internet Service Provider NET1Plus Licenses PopSubtract to Offer Customers a Better Browsing Experience

BRAINTREE, MA. October 7, 2002 - InterMute, Inc., developer of award winning AdSubtract^TM web-preference software, today announced the availability of PopSubtract^TM. The latest addition to InterMute's family of web preference software tools, PopSubtract blocks all forms of pop-up and pop-under web advertising, and allows users to choose which web sites they will permit to use pop-ups. InterMute also announced that NET1Plus, a leading Massachusetts provider of Internet solutions for both corporate and residential subscribers, has licensed PopSubtract to provide as a value-add to their subscribers, beginning immediately.

Pop-up ads have become ubiquitous across the Internet. Though the popularity of pop-up ads continues to rise with marketing companies, consumers are growing increasingly frustrated by these intrusive and distracting advertising formats. Pop-up technology, however, is also widely used by non-advertising related websites, such as banking and financial websites for customer logins. Hence, the need for blocking-software that does not universally block all pop-up windows. PopSubtract was designed to provide not only the ability to block any type of pop-up advertisement, but also to give end users the choice to permit certain desired pop-ups to occur.

Also, the increasing demand to block Internet pop-up ads has led to a growing interest for ISP's to provide pop-up blocking as a feature to their subscribers. Recently, Earthlink announced intentions to supply pop-up blocking to millions of ISP subscribers.

To answer the need for pop-up blocking, NET1Plus will begin offering PopSubtract with their basic service, and joins the growing number of companies, including US Robotics and Zoom Telephonics, that have integrated InterMute's technology with their products and services. PopSubtract will be provided to NET1Plus's corporate and residential subscribers.

"Our customers are demanding a way to get rid of pop-up ads that are negatively affecting their system's performance and ruining their Web experience. We researched the market and found InterMute's PopSubtract product fit our needs perfectly. PopSubtract provides our customers with the best in pop-up blocking software and is backed by InterMute's years of proven experience, which gives us a real competitive advantage," said Scott Lagos, CTO/COO, NET1Plus.

"The advertising community's enthusiasm for pop-up ads has been equally matched by Web users' desire to block them. ISP's have to meet the demand of their customers to provide Internet ad blocking capabilities, and PopSubtract was designed to meet ISP's needs for a simple yet robust pop-up blocking solution. NET1Plus clearly understands the needs of their customers, and we are excited to have PopSubtract offered as part of their service," said Ed English, CEO, InterMute.

English continued: "PopSubtract was designed to meet the needs of the individual end user, of which the majority are still using slow dial-up Internet connections and are looking to eliminate pop-ups to improve Internet performance and productivity."

PopSubtract is the newest member of InterMute's family of web preference products, which include InterMute's flagship product AdSubtract PRO, the leading Internet ad blocking and cookie management software. AdSubtract PRO blocks a number of Internet ad formats in addition to pop-ups, and is currently distributed by more than 85 percent of retail modem manufacturers in North America.

PopSubtract offers simple and focused pop-up blocking capabilities. PopSubtract features include:

Blocking of all known pop-up and pop-under advertisements
Audio/visual feedback for notification of when pop-ups have been blocked
Compatibility with Internet Explorer
Advanced white listing capabilities, allowing users to customize PopSubtract to permit pop-ups on certain sites
A simple-to-use graphical user interface and easy-to-installation process

Availability
PopSubtract is available for $19.99 immediately at www.popsubtract.com.

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.

About NET1Plus
NET1Plus, an ISP pioneer based in Leominster, MA, delivers innovative Internet solutions to 15,000 business and residential customers in the New England area. The company offers high-speed connectivity in addition to traditional Internet Dial-Up, Web Hosting and Co-Location services. Founded in 1985, NET1Plus began as a systems integration service organization providing programming, networking, hardware solutions and online services company for small and medium-sized business. More information on NET1Plus can be found at http://www.net1plus.com/.