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New BadSubtract(TM) Protects
Kids From Web Dangers the Right Way -- Without Parental
Spying
InterMute, Inc. Software Protects Kids by Enabling
Parents to Filter Content; Product Offers 52 Filter
Categories, 'Allowance' Feature that Limits Hours,
Amount of Use
BRAINTREE, Mass., Oct. 13 /PRNewswire/ -- InterMute,
Inc., makers of PC protection and content filtering
software that allow you to surf The Web Your Way(TM),
today announced the debut of BadSubtract(TM), the
most accurate, customizable way yet to protect youngsters
and teens from undesirable web content. Unlike other
products that 'spy' on kids' web surfing activities,
BadSubtract allows parents to respect -- yet control
-- their children's web choices by filtering out
content according to 52 categories, from nudity and
pornography to racism, tobacco, firearms, and many
other sensitive topics.
"The Internet has millions of useful, educational,
and entertaining Web sites. Unfortunately it's loaded
with bad stuff too," said Ed English, chief
executive officer of InterMute, Inc. "BadSubtract
takes a whole new approach to child protection by
enabling parents to determine exactly what types
of Internet web sites are blocked. BadSubtract is
an essential addition to any household in which the
web is an important part of family life."
BadSubtract's 52 filtering categories can be used
in any combination to match the parents' preferences;
for preschool or elementary-age kids, a "Sandbox
protection" option limits the child's web use
to a list of Web sites pre-approved by the parents.
For older kids, parents have the option of prohibiting
specific categories like drugs and pornography, while
allowing more latitude in other areas.
Regardless of the level, BadSubtract's filtering
technology provides unparalleled protection from
inappropriate content. Unlike competing products,
BadSubtract uses Dynamic Real-Time Site Rating to
determine the category of the website and whether
the website should be displayed, based on the parents'
settings.
PC, Internet, Chat Limits
In today's busy families, having a parent always
present when children use the Internet is not a practical
option. Parents need to be concerned about both the
quality and quantity of Internet usage in their homes.
With BadSubtract, the amount of time spent surfing
the web, Instant Messaging with friends, or simply
using PC applications can be decided and controlled
by parents.
BadSubtract also extends parents' ability to control
PC use through its unique 'allowance' feature. Now
parents can set limits for Internet and computer
use on a child-by-child basis. Options exist for
type of use (chat room, web surfing, PC access) and
number of hours. Give your oldest child unlimited
access while your youngest is restricted to an hour
a day. It's your choice.
"In many schools, PCs have become an important
part of the homework picture," noted English. "Sometimes
it's difficult to restrict or eliminate PC access
when assignments are due that require Internet research
or word processing. With BadSubtract, parents can
award or take away 'privileges', such as chat, while
leaving other PC uses available for schoolwork."
BadSubtract can manage Web, Instant Message, or
PC use through limits on number of hours per day,
as desired by the parent. Yet BadSubtract respects
kids even with the 'allowance' feature: as the end
of the child's allotted time approaches, alerts come
onscreen so the child can budget their remaining
time.
Pricing and Availability
BadSubtract is priced at $29.95 (MSRP) and is immediately
available at InterMute's Web site. The product is
also expected to reach shelves at major computer,
home electronics, educational, and warehouse retailers
after October 15, 2004. For more information, or
to purchase BadSubtract, visit http://www.intermute.com
.
About InterMute
InterMute, Inc., based in Braintree, Massachusetts,
develops leading Internet security and content filtering
solutions for consumers and businesses. Founded in
1999, the company's mission is to bring security,
productivity and privacy to the Internet. For further
information, visit http://www.intermute.com .
InterMute, BadSubtract, Search Guardian, and The
Web Your Way are trademarks or registered trademarks
of InterMute, Inc. All other trademarks or registered
trademarks are the property of their respective owners.
Source: InterMute, Inc.
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