InterMute - AdSubtract InterMute nominated for PC Computing MVP Award at COMDEX

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AdSubtract InterMute nominated for PC Computing
MVP Award at COMDEX

BRAINTREE, MA. November 11, 1999 - AdSubtract InterMute is selected by PC Computing as one of three finalists in its “1999 MVP Awards”, in the Web Software category. The award ceremony will be held at the Harley Davidson Cafe in Las Vegas, during Fall 1999 COMDEX next week. AdSubtract InterMute is software that blocks web ads, speeds up web browsing and protects user privacy.

The MVP award is one of the most highly regarded and sought after awards in the technology industry. According to PC Computing: "The 1999 PC Computing MVP logo represents prestige and distinction in the industry. The award notifies a company's target market that its product or service is recognized for excellence”. Earlier this year, AdSubtract InterMute was reviewed by PC Computing and given a four star rating.

"Being nominated for PC Computing's MVP award is a huge compliment to our banner ad-blocking software," said Ed English, AdSubtract’s President. "It is exciting to be among the few nominated along with industry leaders like Microsoft, Netscape, Adobe and Real Networks. We know our software does a great job blocking ads and speeding up web browsing, but this nomination, in what has been called a banner year for internet software, is a very pleasant surprise. This nomination identifies AdSubtract as a force to be reckoned with in the ad world".

PC Computing's recognition of AdSubtract InterMute is very timely. This week, an FTC hearing was held in Washington DC, to review the controversial practice of online ‘profiling’, which Internet ad servers use to target ads to web users. Profiling is the practice of collecting detailed information on web user viewing and clicking habits, using internet ‘cookies’ to track user behavior. Concerns about online privacy have escalated, as some ad companies are correlating online-learned data with off-line demographic databases. AdSubtract InterMute can stop the privacy invasion of online profiling; with InterMute, cookies can be selectively blocked, to only allow cookies from trusted web sites.

About InterMute, Inc.
InterMute, Inc. develops and distributes Internet software to make the web more productive, pleasant, and private. Based in Braintree, Massachusetts, InterMute's software 'Subtracts the Ads' and protects online privacy. For further information, visit the InterMute web site at www.intermute.com.