InterMute - AdSubtract Restores Relevance to Web Search Engines, with New Search Sanity Feature

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AdSubtract Restores Relevance to Web Search Engines,
with New Search Sanity Feature

Latest Release of AdSubtract PRO, Award-Winning Internet Ad Blocking Software, Blocks Paid Search Ads and More

BRAINTREE, Mass. - Dec. 8, 2003 - InterMute, Inc. today announced the availability of AdSubtract PRO 3, the latest version of its best selling Internet ad blocking software. With AdSubtract PRO 3, InterMute delivers the most powerful and innovative solution available for blocking Internet banner ads, Pop-Ups, multimedia ads and other annoying Web distractions. Since 1999, AdSubtract has allowed users to block billions of unwanted Internet ads.

Now with AdSubtract PRO 3's Search Sanity(TM) feature, users can also block paid or sponsored Search Engine results, the fastest growing segment of the online advertising industry.

"Search Engines have lost their way and tarnished their credibility. Instead of first displaying the most relevant search results, most Search Engines now show the highest paying ad-sponsored results," said Ed English, CEO, InterMute. "AdSubtract's Search Sanity feature allows users to roll back the Internet to the good old days of search engines, when relevance mattered most. Paid search results disappear, with Search Sanity enabled."

The online advertising industry continues to find new ways to clog bandwidth and clutter screens of the average Internet user. The nonstop barrage of Internet ads is accelerating. The Interactive Advertising Bureau recently announced that online ads increased 14% in Q2 of 2003, and US online advertising revenue is up 10.5% for the first six months of 2003, totaling $3.29 billion. AdSubtract PRO 3 is now available to provide unprecedented relief from even more types of unwanted online advertising.

Features

AdSubtract PRO 3 includes these key features:

Robust Ad Blocking - Stops Pop-Up, Banner and animated multimedia ads before they even load. In Version 3 Pop-Up blocking has gotten smarter! Choose "intelligent blocking" to enable InterMute's SmartPOP technology or "aggressive blocking" to prevent any Pop-Ups from appearing.
Search Sanity - New Search Sanity(TM) feature lets the user put relevancy back into their search engine results. Search Sanity allows users to block paid or "sponsored" listings from showing up in their query results. See the most relevant results first, not the highest paying advertiser. Search Sanity works with popular search engines including, Google, Yahoo, Overture, MSN, AOL, AltaVista, AllTheWeb and LookSmart.
Contextual ad blocking - It looks like content, it acts like content, but it's not content. Many Web sites now integrate text ads into the content of the site as another way to get users to look at ads. AdSubtract PRO blocks unwanted content related-ads.
Dodge List - AdSubtract's "Dodge" feature allows users to identify specific Web sites they want AdSubtract's filtering to bypass.
Image Cloaking - Allows users to right click web site images to make them disappear and not be displayed on future visits to that web page.
RedirectProtect(TM) - Protects against browsers from being hijacked to unintended websites, such as Verisign's sitefinder, as a result of misspelled or unavailable Web pages.
PC Cleaning - A powerful cleaning agent that can erase traces of PC usage. A click of the mouse removes cookies, browser cache, browser history, search history, temporary files, document history, run history and empties the recycle bin.
Cookie controls - AdSubtract PRO's cookie panel highlights "profiling" or "tracking" cookies in red and lets users get rid of them easily. Profiling cookies are often placed on a PC by ad-servers and are used to track user's online behavior.
Ad Database Updates - AdSubtract's ad database is updated regularly to keep up with ever-changing online ad technologies and sizes. AdSubtract PRO includes one year of ad database updates to keep your Web browsing ad free.

AdSubtract's all-new look and feel is easy to navigate and simple to use. Users surf the Web faster by preventing bloated ad downloads, enabling Web pages to load faster.

Availability

AdSubtract PRO 3 is available at www.intermute.com for a free 30 day trial and may be purchased for $29.95. Site licensing and OEM distribution is available. AdSubtract PRO supports Windows XP/2000/Me/98 and Internet Explorer.

About InterMute

Founded in 1999, InterMute, Inc. is a leading provider of Internet filtering software. Based in Braintree, Massachusetts, InterMute's 'Subtract' line of products is designed to restore simplicity, productivity and privacy to the Internet.